What changed
You used to have to be worth looking up.
Finding out where somebody lives used to take a person hours.
Somebody had to decide you were worth those hours.
That decision is the only thing that was ever keeping most people out of reach.
It is the part that just stopped being true.
A reporter asked a chatbot for a professor's home address. It said no, then offered a different route and produced the address, what he paid for the house, and his wife's name.
California now legally requires data brokers to declare whether they sold your data to an AI developer. In the state's 2026 register, 32 of 603 said they did.
None of that is a machine guessing about you. It is a machine reading —
off pages that are published, sold and indexed today.
See the evidence, with every source linked →