Newly newsworthy, already listed
Look-up pages carry your current address, the addresses before it, and the relatives who share your surname.
A press mention does not create that page.
It just tells a lot more people which name to type.
A launch or a round puts your name where anyone can type it. The address, the previous addresses and the relatives were already published beside it, by companies that sell exactly that. Nobody has to think you are worth the effort any more, because there is no effort. We file to get those listings taken down, and we file again when they come back.

What changed
You used to have to be worth looking up.
Finding out where somebody lives used to take a person hours.
Somebody had to decide you were worth those hours.
That decision is the only thing that was ever keeping most people out of reach.
It is the part that just stopped being true.
A reporter asked a chatbot for a professor's home address. It said no, then offered a different route and produced the address, what he paid for the house, and his wife's name.
California now legally requires data brokers to declare whether they sold your data to an AI developer. In the state's 2026 register, 32 of 603 said they did.
None of that is a machine guessing about you. It is a machine reading — off pages that are published, sold and indexed today. See the evidence, with every source linked →
The announcement is new. None of this is. It is on look-up pages now, in the one format a machine reads best: a list.
Look-up pages carry your current address, the addresses before it, and the relatives who share your surname.
A press mention does not create that page.
It just tells a lot more people which name to type.
The personal email you used for the incorporation, the bank or the first SaaS tool sits in old breach records — with a password beside it.
That pairing is the first thing tried against everything else you own.
Your name, your role and your company’s email pattern are all published. That is the raw material for the “urgent wire” message your finance lead cannot easily tell from you.
A partner’s workplace, a shared address, the relatives the page links you to. Look-up sites publish them as links, so the page about you is also a page about them.
This is the part worth being specific about. Here is who we write to, what we ask them to take down, and what happens when they put it back.
Authorized-agent removal requests to 582 companies, covering 634 sites.
That includes 28 look-up sites — the ones anybody can type a name into and get an address back.
The list is not a marketing figure: every site is published, one line at a time.
Every line on the listing, named one at a time.
Your name, and the founder handle you are written up under.
Your current and previous addresses.
Your personal number.
The relatives the page links you to.
They rebuild — that is the business.
California built its own deletion system on the assumption that removal is a standing job, not a one-off: from August 2026 every registered broker must check the state platform at least once every 45 days.
We file again each time one of them puts you back up, for as long as you are with us.
That is the honest reason this is a subscription and not a one-off purchase.
The 14-day filing guarantee: if a reason on our end stops us filing a majority (51%+) of what your plan files in its first 14 days, you get your money back.
Our refund policy governs every page on this site, and it says so in writing.
Every removal service in this category has these limits. We would rather you read ours here than find them out afterwards.
Incorporation records, state registrations and anything filed with a regulator are public by law.
No removal service can touch them.
We file against the commercial pages that carry your home address, not the register that carries your company.
If your details were in a breach, they are copied, traded and archived.
No company on earth can pull that back, and any company that tells you otherwise is selling you something.
We show you exactly what is out there. We do not pretend it can be undone.
We control whether the request goes out.
We do not control whether a company obeys it.
Most listings come down, some take longer, and a few companies refuse outright — our refund policy says which of those we will and will not refund.
An AI can look up what is published about you — the listings, the records, the pages that sell your address.
Taking those down means there is less to find. That is the one we work on.
An AI can also guess things you never published, from the way you write.
Nothing we remove changes that, and we are not going to pretend otherwise.
It shows you what is already published about you. Protection is the part that files — authorized-agent removal requests to 582 companies, covering 634 broker sites, sent again each time one of them puts you back up. Most come down, some take longer, and a few refuse.
The scan is free, needs no card, and shows you the real listings with your details on them — not an estimate, not a score.
If you decide you want the filing done for you, Protection is $14.99/mo and we keep filing for as long as you stay.
Requests go out as your authorized agent under CCPA and state-equivalent law.
Most listings come down, some take longer, and a few companies refuse — our refund policy governs and says so.
Your scan is private to you; we never sell your data.